Psychological Triggers That Make Us Buy
Have you ever wondered what makes us purchase the things we do? Why do we window shop for hours without buying anything and then impulsively buy something we don't need from a brand we’ve only heard about now? You might be surprised to find out that there are psychological triggers at play that influence our spending habits. In this article, we'll explore some of these triggers and how they can be used to nudge us toward a purchase. So if you're curious to find out more, keep reading! Sense Of Belonging From a young age, humans are social creatures who seek the feeling of belonging to a group. This need for social interaction and a sense of community is evident throughout our lives, from joining sports teams to working at a company. It's no surprise, then, that many brands use this social desire when designing their campaigns. By targeting people's need for connection, brands can make thei...